Influence, economic influence and political power. The three criteria used to powerful people in television, radio, digital media, newspapers, advertising, marketing and PR to determine. The Guardian Media 100 is the place to be, or rather of the list for all aspiring media Whiz.
There is a clear focus, as usual, the pioneers of digital media and Internet in all lists. For this reason, this article will focus on those individuals at workwithin this sector.
Some of the characters have included some of these offers on many occasions, but there are several new additions, and klimmingen considerable fame this year. The new number one is just the first example.
Three places from its ranking No. 4 years ago, Steve Jobs, Apple's CEO, filling the first place. This follows a year of product launches in the form of the new iPhone and iPad 4 and overtaken Microsoft's firsttime since 1989 in terms of market capitalization.
Apple products are now the benchmark for its competitors. They have our perception of computer technology has changed the way we listen to music and generally have rewritten the media landscape.
Another newcomer, this time a top ten in terms of prevention, is Facebook founder Mark Zuckerberg. With an estimated value of $ 10 billion, Facebook has gone from strength to strength in recent years that he, culminating in hiscurrent levels of membership to reach 500 million.
Zuckerberg and his social media sites have passed a tough 12 months. The debate surrounding the installation of a button 'panic' - that has gone on - and the campaign for a 'Day Out Facebook, has shown that the first real negative pressure on the dog previously invincible social networking site.
Facebook is an important platform for the Internet in terms of driving traffic potential. With a business model similarGoogle, Facebook generates most of its revenue from the sale of advertising space, and is therefore able to offer its free services.
In terms of search engine optimization, social networking giant is a successful artist. With its unparalleled accuracy the amount of content available on members 'interests', marital status, age and sex to name a few materials, selected by the user can be offered to every individual.
So popular is the trademark FacebookBecome a movie made in tracing the history of the founder, the social network. It was directed by Aaron Sorkin of West Wing fame, and produced by Kevin Spacey.
